Updated Review policies on Amazon

Finally, Amazon has updated its review policies for the sellers providing the products for free in exchange of a review.

9
Amazon has now informed the sellers that it no longer permits providing free or discounted products in exchange for reviews. Those sellers who still continue to get reviews in exchange for free products can lose their selling privileges. The seller can, however, provide a discount to the buyers as long as it is not in exchange for a review.
For the last couple of months, many sellers provided their items for free in exchange for reviews. Soon amazon was overloaded with products having all five-star reviews given in exchange for free products. Most of the reviews left for a discounted/ free product being positive became misleading to some extent to the buyers as they included no or very few reviews left by the customers who actually paid and purchased the product. As a result, the buyers were starting to lose confidence in amazon reviews.
Hopefully, this change in policies will help to eliminate fake reviews and build back the buyer’s confidence.

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