Should a seller send a feedback soliciting email?

Whether or not a seller should ask the buyers for feedback is an ongoing debate. But as an Amazon seller, you may already know the importance of product reviews and seller feedback ratings in increasing sales. With digital advancement and ease of shopping from home, there’s an increase in the number of customers shopping online. Since the item is not physically available, the only way to build buyers’ trust is through positive product reviews and seller ratings. But unfortunately, as a seller, you may have noticed that most happy customers do not bother to leave any reviews. On the other hand, an unhappy customer will leave a negative review. As a result, many of your products that might be better than other available options lose sales.

 Amazon sends an auto-generated email to all the buyers after one month of the purchase. However, the time is long enough to wait for the customers who are not very pleased with the purchase to address their issues. Since Amazon has very customer-friendly return policies, by the time amazon sends an email, most unhappy customers have left a negative review/feedback without even giving a chance to the seller to correct the issue. The result is more returns and more negative feedback.

Luckily, there are great tools and services available to help the sellers send customized emails to the buyers just a few days after receiving the product. An email from the seller asking the customer for their experience and willingness to get a happy customer helps win the buyer’s trust. Most buyers will want to address the issue to the seller and get it resolved. This benefits the seller by reducing the chance for any negative feedback/ review or returns.

Many tools are available that send customized auto-generated emails to the buyers after the purchase. One of such and the most inexpensive tool is feedbackemails.com. This software allows the seller to create there will send automated emails to the customers requesting them for their reviews and feedback. At the same time, it allows the customers to send direct email in case of any issues before leaving feedback. The customers will be taken directly to the review product/ feedback link on amazon saving them time. It helps give buyers an assurance that the seller cares and stands by their products, and they get an opportunity to address the issue to the seller directly.