If you are an Amazon seller, you should already know that choosing the right products with quality images and SEO-friendly descriptions is not enough to beat Amazon’s in-house competition. Genuine and positive reviews are what will drive your sales on Amazon and make your products stand out of the several similar products on Amazon.
Consider yourself in the buyer’s scenario, when you’re shopping around on Amazon for a particular product, and several sellers have it in stock, which one will you choose? Yes, the price will factor into your decision. However, what do you do if one item is priced slightly lower than another? You look at the reviews. The hardest part of buying online is that there is no physical product to touch and feel. As a result, most customers will spend extra if they get the assurance that they are getting their money’s worth. Product reviews are the most significant driving factor of this assurance. Sadly, while everyone in the world seems to be ready to leave a bad review at the slightest inconvenience, the converse isn’t necessarily true. Unless a customer is in an incredibly good mood and has had the very best experience, they are unlikely to feel the urge to leave a review. So how do we encourage our customers to leave reviews? Let us start from the very beginning of the buyer’s purchase decision journey and go step by step on how you can influence the buyer to leave a positive review even before a purchase.
Step 1 – Listing your product:
Be as descriptive as you can in listing details for your product. Add several pictures of the product, including different views. The description should include every decisive specification, including color, the material used, size, weight, and any minute information about your product. Visuals speak more than words. It is a good idea to upload videos and images of the product in use. Use influencer in your videos of your target market. For instance, if you sell a food processor, anyone can show and tell the features and specifications. But if the product video casts a baker or a cook who uses this product in everyday life, it will be more impactful. Choosing an influencer does not have to be an expensive choice. In this case, an influencer can be one of your family member who likes to cook. Remember, you are advertising the product. Anyone who holds a deep interest or has an understanding of your product can be an influencer. Your target audience will want to see the products used by people who hold the same interests as them. Products with videos and detailed descriptions have fewer returns. The buyer already knows the details and specifications and is better positioned to confirm if the product matches his expectations. If you have successfully completed the first step, you have already made a good impression, and your chances to influence buyers’ decisions are higher.
Stage 2- Buyer Receives Your Product.
Your product is sold! You have successfully cleared Stage 1. “Sold” does not mean that your work is done. Make sure that your product is in good packaging. Although a retail packing is preferred, if not, then it should be at least securely sealed and in a brand new condition. The first impression that the buyer gets when opening the product can have long-lasting impression. Remember, you have only sold a product, but a lot needs to be done to gain buyer’s confidence and obliquely motivate them to leave a review. It’s a good idea to include a personal note for the buyer and information to reach you in case of any issues. The note should tell who you are and how much you value the buyer. The message should be short and sweet. Don’t get too fancy. Use words that are easy to read and understand for all the buyers. I don’t advise asking for a review on this personal note. If you sell only a few items, then nothing can beat a hand-written note. However, this may not be a feasible model for sellers with several product types. In that case, use a printed message that addresses all your buyers. If you have successfully followed step 2, your buyer already knows that you take your buyers seriously and can be relied upon.
Step 3 – Don’t Be Afraid to Ask. Send Follow-Up Emails
Consider sending a follow-up email to the customers to ensure that they’re happy with your products. Allow them to address their concerns. The follow-up email should also include a gently request to review your products. I do not advise asking for a positive review. Asking for a positive review may annoy many customers and delete all the brownie points you got above. Your aim should only be to follow up with customers to ensure that they are happy with your products and address any concerns that can lead to a negative review. I will pause here and emphasize -” Please do not send more than one email.” Do not abuse the concept of follow-up emails. Be mindful before spamming your buyer’s inbox. The chances are that you will annoy the buyer, and the result will not be in favor. Let the customers decide if they want to leave a review. If you have done everything right, you will get a positive review. When your customers see that you care about them, they are more likely to leave you with great reviews.
Step 4 Addressing Concerns should be a Priority.
You have to be responsive to any inquiry or order related issues posted by a buyer. If a buyer does not receive any response within a day, they are more likely to leave a negative review of your product. Remember, every review counts. If you receive any email from the buyer, make sure you address them within twenty four hours.
I believe that if you do everything right, chances for getting positive reviews are higher. But in the worst case, if you get a negative review, make sure that you correct the issue and appease the customer. If they don’t change the review, which happens often, please feel free to add your comment under the negative review stating your viewpoint. Make sure not to be disrespectful at any time. Explaining your side will help the potential buyers hear your perspective and show that you take reviews seriously.
Lastly, make sure that you have all of the elements necessary for customers to give you good reviews. Remember, your responsibility does not end after the sale. Standing by your product will give you loyal buyers and positive reviews, which are an asset to your business. Aim at providing the best services. Positive reviews will follow themselves.